The Grouparoo Blog

Showing 6 of 6 articles tagged marketing.
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Andy Jih on 2020-09-17

"Events-based product data will never be as good as your data warehouse"

Andy Jih on 2020-09-11

"We interviewed 100 marketers about their martech challenges. Here's what we learned."

Evan Tahler on 2020-05-22

"Streaming event data becomes costly and less useful over time. Reverse ETL solves these problems."

Brian Leonard on 2020-02-29

"There are issues at all points of this cycle, but the most pain is felt in the first quarter between the "Idea" and "Test" steps."

Brian Leonard on 2020-01-12

"It turns out, going from 1 to 4 tests a month makes a huge difference, especially as those cohorts build on each other over time."

Brian Leonard on 2020-01-10

"Fortunately, you have some of the greatest forces known the modern humans at your disposal: compound interest and spreadsheets."

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